I did a lot of research finding the right typeface for my products.
I went through some magazines I had, looking for some styles of typeface that I liked. At this point, I had not yet really put much consideration into the interaction of the typeface and the names. This was more of a way for me to brainstorm and try to exhaust my possibilities of typefaces to use. The typefaces varied widely, from comic styles, to elegant scripts. My most successful hunts for typefaces were on the Veer website. The site allowed me to see a custom preview of the word I typed in set in the typefaces I was viewing. I had sampled over 200 different typefaces by the end of my studies.
Mancuso
For my company name, I wanted to use a typeface that had some elegance and created a presence without being too elaborate. I was inspired by the lettering found on vintage Italian bicycle components, such as those by Campagnolo. I chose the typeface Buffet Script by type designer Alejandro Paul. Because the typeface has OpenType options, I was able to further dial-in the way I wanted the logotype to look without trying to alter it myself and possibly ruining the tedious work of Mr. Paul.
Conrad
For my product name, I wanted to find a typeface with some personality to it. I also wanted it to be a typeface that was starkly different from my logotype for my company. I finally settled on Monstra Nuova Bold by Mark Simonson. After some research, I decided this font worked best because it is based on a style of lettering often seen on Italian Art Deco posters and advertising of the 1930s, which makes a reference back to vintage Italian bicycle design, much like the Buffet Script.