My company will be focusing on creating bike accessories.
In specific, a solution to carrying a U shaped shackle lock such as the Kryptonite Evolution Mini.
Mission Statement.
The product will be a fine balance of functionality and quality materials to create a product that ages well with use, and also solves a common problem among urban cyclists.
Company Goals and Objectives.
- To sell ten or more multiples of the lock holster in this year.
- Create a marketing plan that I can use on the Internet to expand my point of sale.
- Develop an individual identity for the product to set it apart from like solutions.
Business Philosophy.
- To create a product that the consumer can be proud of.
- To create a product that withstands the rigors of urban commuting.
- To create a product that is both beautiful and functional.
- To establish a price point that will make the product worth its price in convenience.
Target Consumer.
The target will be any urban cyclist, whether it be man or woman, old or young. It will specifically focus on those who need a solution to carrying a shackle style lock without any excess baggage.
Strengths of the Company.
As an avid cyclist and active member of the metropolitan cycling community, I see the challenges that cyclists face on a regular basis. This includes shopping for new components, and making choices in regards to quality versus quantity. For the most part, cyclists take a sincere pride in their bicycles and the equipment that go along with it. These are not just modes of transportation, these are lifestyles. Being able to cater to the rider with these ideals in mind, I will be able to better serve the community with my business.