A focus group of experienced individuals was established to assist in collecting information critical to quality product characteristics.
The members varied in skill level and expertise. However, a passion for cycling was a staple among all.Group Findings:
Most common lock purchased is U-lock.
- Kryptonite Evolution Mini.
No real consensus on how to carry lock.
- Back pocket.
- Backpack
- Hipsack
- Included frame-mounted bracket.
- Hung on handlebars.
- Around top tube of bike frame.
Cargo capabilities in demand?
- Simply put, no.
- A flooded market of cargo-style messenger bags already exists.
Needs and wants.
- Simple Sells, but special features "a plus".
- Durability is king.
- Must withstand heavy use- used 1000's of times.
- Uniqueness.
- Drawn to local-made goods.
- Milwaukee Cycle Co. at Ben's Cycles.
- Waterford Cycles in Waterford, Wisconsin.
- Drawn to handmade goods.