Why PlayStation Vue.
PlayStation Vue was Sony’s answer to the streaming gold rush. I spent a decent amount of time on the account, covering off on any creative needs, from asset management to landing page design. An opportunity to create an online tool/game was brought into the mix.
In the midst of everyone clamoring for a seat at the streaming table, we were asked to create an experience that would both inform potential customers about the service as well as guide them to the subscription plan that best suited their needs by giving them a persona at the end.
It went through more than a year of work only to be hidden as an inline link on the site. C’est la vie. The comps below were not the final product, but make up what I feel were some of the best explorations.
